OUR SERVICES

CONTENT MARKETING STRATEGY

We design and lead content workshops to clearly define your objectives, opportunities and resources. With the findings we build a long term content marketing strategy and editorial calendar. Then we either project manage in-house content production or produce all of the material to support your editorial calendar. Finally, we provide full and regular reporting against success metrics.

EDITORIAL CONTENT

We produce all of the content to support your editorial calendar, including: blog posts, articles, guides, case studies, white papers, infographics, advertorials, press releases and event write-ups. All editorial content production includes research and editing.

PROPOSITION & MESSAGING

If you’re a startup and haven’t yet developed your customer-facing positioning, or an established company launching new products or services to market, we can work with you to create compelling propositions that are tailored to your buyer and influencer personas.

PERSONA PROFILES

We research and create buyer and influencer profiles to make your communications stronger and more resonant. All profiles include demographic information, values and objectives, key challenges, common objections and tailored product and services propositions.

LEAD NURTURING & WHITE PAPER MARKETING

We design and build lead generation and lead nurturing tracks based on your product offering and audience characteristics. The messaging and content we develop to support these frameworks are all designed to increase your lead to opportunity conversion rates.

We also design optimised landing pages to promote and generate leads from white papers or ebooks.

SALES & THOUGHT LEADERSHIP CONTENT

We’ve worked in partnership with sales teams for many years and have a really good understanding of the content that helps them engage better with their prospects in face-to-face meetings as well as how to increase their opportunity to sale conversion rates.

Our sales support services include: customer presentations, webinar content, keynote speech writing and social selling content.

Meghan Casey -

The foundation for a successful content strategy must be rooted in business goals, user needs and reality.

OUR PROCESS

Step 1 Discovery

We learn about your business and run workshops with your team to define your core objectives user needs, channels, topics and success metrics.

Step 2 Delivery

We use the output from stakeholder interviews and workshops to develop a long term content marketing strategy and accompanying editorial calendar.

Step 3 Production

We research, write and edit all content content assets and manage the review process.

Step 4 Publish

We publish all content on the most appropriate platforms to ensure optimal readership. We then measure and report on the impact of published material and make recommendations.

LET’S WORK TOGETHER